In the wake of last night dinner and a friend making the suggestion to create a post about the top things Restaurants in Costa Rica need to know that they are doing wrong!
- INCONSISTENCY!!!!!! Yes please just say no! This if you listen to nothing else I say can save your Restaurant. Everything you serve should come out the same every time. If you salad calls for cucumbers, lettuce, tomatoes and onions. Make sure that is what it has on it every time. How do you combat this? Keep a recipe for every item listed on you menu. Say what you do and do what you say! Keep things measured. If one day your plate has 6oz of beef on it and the next there is only 4oz you will lose a customer or two or more when they talk to their friends or write a blog seen by hundreds of people a day all over the world! For the love of all that is the Food Gods if you have it on your menu be sure you have it at every service! Telling a customer you are out is bad! Yes it happens sometimes, but it shouldn’t always happen. Offer a discount on another option. They will lover you for it!
- Service believe it or not can actually make your restaurant a success even if you just have ok food and prices. A great wait staff that knows what they are doing, is attentive, knows when to play with the customer and when to leave them alone is golden! A glass should never go empty unless the customer says so. There should never be a dirty dish on the table. You should not have to ask for salt, pepper, napkins, or for gods sake silverware. You are in the service industry and you need to stand out above the rest! If a customer asks a question about a menu item you server should not have to run and go check for you. They should know the menu in and out.
- Price for Quality is again a big point and one of the hardest points for a restaurant to control. You are not going to pull the wool over a customers eyes buy charging more and serving less. I like most, but not all customers are willing to pay a little more if #1 and #2 are there and the quality of the food being served is there as well. In Costa Rica local fruits and veggies are the cheapest anywhere. You should be shopping and looking for those bargains. If you are selling a $12 salad it better be one amazing salad! If your steak dinner is $30 you better have over 8oz of meat and it better be tender and juicy. Don’t be greedy. Higher prices will kill your business. Restaurants thrive on repeat business not the one timers. If your price for the quality is way too high that is all you are going to get is one timers.
- Presentation of the food is the cherry on top of the Sunday. If what you are serving looks like you just slopped it on a plate it tells the customer you really don’t care. If you don’t care whey should they care to come back. I’m not talking big and fancy and swirls and stacks that like like you created a master piece, but something presentable. It should be neat and organized on the plate. There should be room and space for people to cut their food without it falling off the plate. This doesn’t mean give them less. See #3 it means get new plates! If it doesn’t look appetizing it may not be appetizing!
- Cleanliness is that which binds all these things together and makes you THE RESTAURANT to go to. The tables should be neat and in order and bused. See #2. Utensils, floors, counters, etc should be clean. Here is a big tip! Bathrooms need to be clean, orderly and functional! Nothing will turn off a customer faster and have them not return than a bathroom that is disgusting. If that is how you keep the bathroom, the customer is going to wonder how do you keep your kitchen! I have been to places where there is no running water to wash your hands, no toilet seats, no paper towels.
So in summary Good food, good service, good prices, good presentation, and a clean place will keep your customers coming back time and time again. They will also tell their friends who will tell theirs. People will blog your praises to hundreds of views a day all over the world! So please restaurant owners of Costa Rica heed my words and take care. You never know who is there and what reach they have to either praise you or bury you in the sand!
Want to turn your restaurant around? Email me at firstname.lastname@example.org I would be happy to come in and evaluate (not review) your place and help you to make it the best place in town!
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